GSMA

Project Info

  • Event: Mobile World Congress
  • Date: February 2014
  • Location: Barcelona, Spain
  • Target group: Clients, exhibition visitors, press
  • Participants: More than 85.000 attendees
  • Used solution: TouchScope Canvas

Inquiry

  • Flexible presentation software to provide various media and content
  • Use as an entry point with map of all partners
  • Automatic filled-out lead form via NFC badge

Solution

TouchScope Canvas was installed on demo pods around the 15.000 square foot event space and contained partner content and information that was available to download instantaneously with the connection of a mobile device. A special feature was the connection to a NFC badge scanner which enabled fast completion of the lead form in order to request information within the software.

Result

  • 2.6 GB content was loaded
  • 1.500 downloads were made
  • 2.361 unique visits

Gallery

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